A case study Atlantic computer

Jul 7th, 2015
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Central Connecticut State University
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• An Atlantic computer is a largest manufactures of servers and other hi-tech products and have 20% revenue share in high performance sever segment. The high end performance server „Radia‟ was sold to large Enterprise customers and it was known for providing top notch highly reliable product quality and post sales assistance. • Due to growth of internet, demand for basic servers is increasing rapidly; to meet the demand company is planning to launch a basic server TRONN with a software tool PESA which will increase the efficiency of server approximately four times.

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ATLANTIC COMPUTERS (A BUNDLE OF PRICING OPTIONS)A Case StudyName : SUJEET KUMAR VIKASReg No 011 / 2011 / PGEXPSituation AnalysisAn Atlantic computer is a largest manufactures of servers and other hi-tech products and have 20% revenue share in high performance sever segment.The high end performance server Radia was sold to largeEnterprise customers and it was known for providing top notch highly reliable product quality and post sales assistance.Due to growth of internet, demand for basic servers is increasing rapidly; to meet the demand company is planning to launch a basic server TRONN with a software tool PESA which will increase the efficiency ofserver approximately four times.The competitor Ontariowas in the basic server segment having 50% market share by revenue and a product ZINK. The performance of Zink was equal to performance of Tronn. Jason Jowers has to plan launch of TRONN keeping in mind, the major competitive threat from Ontario which was generating its major sales from online business.Case AnalysisIn this case, Atlantic Computer is a manufacturer of servers and high-tech products. Two market segments exist in the server industry: High performance and Basic Servers. Atlantic Computers has held a 20% share of the High Performance market with their Radiaservers being their premier product. However, the market for Basic servers is growing and this has caused Atlantic Computers to develop and introduce a Basic Serv

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