Comprehensive Strategic Plan

Apr 8th, 2015
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This course requires the completion of a comprehensive Strategic Plan. You have a choice to use either an existing company or a fictitious company. In either case, the Project is to complete a written plan that will suggest a practical Strategic Direction for the company. The Plan will have 7 sections. The 6 sections will reflect each of the 6 TCOs plus a bibliography. Each section will be 2 - 3 pages. The sections are: 1. Strategy (TCO F) 2. Core Competencies (TCO C) 3. Industry Dynamics (TCO A) 4. Technology Sourcing and Internal Innovation (TCO D) 5. Product Development Strategy (TCO E) 6. Strategy to protect innovations (TCO B) 7. A bibliography listing your references for the project

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Comprehensive Strategic PlanNameClassDateProfessorComprehensive Strategic PlanAbstract Dell began over three decades ago in 1984 when Michael Dell realized his dream to directly market the personal computer to the customer. Instead of relying on the big electronic stores, such as Best Busy, Radio Shack, or Circuit City, to sell their personal computer, Dell wanted instead to offer the consumer a quality home computer at a reasonable price. The consumer no longer had to go to a store and purchase a computer they did not have the knowledge to operate but instead would instead be provided with free technical support and training once the personal computer was purchased. Dell offers the customer a personal computer at an affordable price as well as the newest and latest, relevant computer associated technology and despite the fact the company has stayed profitable it has been soundly beaten by its competitor Apple. This paper will discuss the type of strategy that should be employed by Dell to once again become the leader in personal computers for the consumer. Strategy The vision of Dell was to provide the consumer a competitively priced personal computer applying the direct business model. The direct business model eliminates retailers that add unnecessary time and cost, or can diminish Dell's understanding of customer expectations (). The direct business model employed by Dell allowed the company to have great success and within the

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