consultanta_marketin4g.doc

Jul 8th, 2015
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O prima modalitate de a analiza micromediul, care ia în considerare for ?ele competitive modelând structura domeniului de operare este reprezentata de modelul celor cinci for?e a lui Porter ( figura 2) (Porter,1985).

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Consultanta Marketing O prima modalitate de a analiza micromediul, care ia n considerare for ?ele competitive modelnd structura domeniului de operare este reprezentata de modelul celor cinci for?e a lui Porter ( figura 2) (Porter,1985). Conform lui Porter (Porter,1979) nivelul competi?iei n cadrul unei domeniu de operare depinde de cinci for?e competi?ionale de baza, puterea combinata a celor cinci determinnd n final profitul poten?ial a fi ob?inut n cadrul domeniului ?i abilitatea firmei de a ob?ine niveluri de rentabilitate a investi?iilor superioare costului capitalului inve

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