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LETTER OF TRANSMITTALDate: December 5, 2011 Mr. Suman SahaLecturerSchool of Business (SB)Independent University, BangladeshBashundhara, Dhaka.Subject: Submission of report on Marketing Plan.Dear Sir,We would like to express our gratitude firstly towards you for giving us this task which helped us to learn and help to know lots of dynamic information which we never knew before .which was done under your instruction. The main purpose of this report is to illustrate our work regarding the marketing plan of a health club.Sincerely yours,SIBLI SADEKISHTIAK AMIR AcknowledgementWe would deeply thank our course instructor Mr. Suman Saha who gives us the excellent suggestion, guidance, and encouragement all the times during our report writing. We cannot complete this report without his consistent advice. We also like to thank our families, who have always been supporting and understanding during this work.We have tried our best to make the report informative enough for the people who would like to acquire some knowledge on marketing management perspective. Still, due to our inexperience there might be few unintentional mistakes. In that case, we seek your kindly consideration.EXECUTIVE SUMMARYWe are planning to launch an exclusive health club in Dhaka. The service facility that we are intending to provide is physical health care exercises with the help of specialized equipment. We are targeting specific segment in the consumer

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