history of Chevrolet

Jul 8th, 2015
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On November 3, 1911, Swiss race car driver and automotive engineer Louis Chevrolet co-founded the Chevrolet Motor Company in Detroit with William C. Durant and investment partners William Little (maker of the Little automobile) and Dr. Edwin R. Campbell (son-in-law of Durant) and in 1912 R. S. McLaughlin CEO of General Motors in Canada. Durant was cast out from the management of General Motors in 1910 for five years. He took over the Flint Wagon Works, incorporating the Mason and Little companies. As head of Buick Motor Company prior to founding GM, Durant had hired Louis Chevrolet to drive Buicks in promotional races. Durant planned to use Chevrolet's reputation as a racer as the foundation for his new automobile company.

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History:On November 3, 1911, Swiss race car driver and automotive engineer LouisChevrolet co-founded the Chevrolet Motor Company in Detroit with William C.Durant and investment partners William Little (maker of the Little automobile) andDr. Edwin R. Campbell (son-in-law of Durant) and in 1912 R. S. McLaughlin CEO ofGeneral Motors in Canada.Durant was cast out from the management of General Motors in 1910 for five years.He took over the Flint Wagon Works, incorporating the Mason and Little companies.As head of Buick Motor Company prior to founding GM, Durant had hired LouisChevrolet to drive Buicks in promotional races. Durant planned to use Chevrolet'sreputation as a racer as the foundation for his new automobile company.Actual design work for the first Chevy, the costly Series C Classic Six, was drawn upby Etienne Planche, following instructions from Louis. The first C prototype wasready months before Chevrolet was actually incorporated. However the first actualproduction wasn't until the 1913 model. So in essence there were no 1911 or 1912production models, only the 1 pre-production model was made and fine tunedthroughout the early part of 1912. Then in the fall o

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