Marketing Assignment

Jul 8th, 2015
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Academy of Art University
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Since there is no company in the market with has such a product , therefore we have a competitive advantage in the market, keeping this in mind we assume that we will be able to grab 60% of the market share for the first three months as lots of people will be buying our product in order to have its experience, after 3 months then our sales will either decline or increase by 20%.

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MarketingAssignmentThe New Product Development DecisionProcess IDEA GENERATION-we have generatedan idea of making a soap which will havethe thin transparent layers of plastic onit ,which will prevent this soap fromdissolving itself in the water. we havetaken this idea of introducing atransparent thin layered soap afterconducting a survey, where we came toknow that 80% people after taking bathjust leave their soap on the floor as aresult of which it gets dissolved in thewater ;hence its life gets reduced.Thereby after understanding their needswe have decided to introduce this newproduct in the market which will help usto fulfill their need and make themhappy.DEMO OF SOAPIDEA SCREENING We has made this ideaOf introducing a non dissolvingsoap which is feasible to makeit as we will coordinate all ourdepartments and machines forits working. we also have variousother alternatives if this statergyfails but foe us this is a good ideawith which we will proceed andintroduce in the market.CONCEPT DEVELOPMENTThere are various concepts behind the development of thisproductIt will help the customer to increase the use of soap ,as comparedto other soap which easily gets dissolved in the water.Consumers of this soap will have to shell out less money as it lesscostlier then other soaps.This soap has been target to all the segments of the market,whether it is urban, rural, semi urban etc.It will not harm the skin and

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