com_135_week_4___article_summary

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Running head: SUMMARY: MICROSOFT LOOKS TO 'MOJAVE'Summary: Microsoft Looks to 'Mojave'To Revive Vista's ImageJosh GorbanAxia CollegeIn Ina Fried's (2008) article entitled: Microsoft looks to 'Mojave' to Revive Vista's Image, the truth behind the "Mojave Experiment" is revealed. Microsoft went to Seattle and found some Windows XP users who had unfavorable opinions of Windows Vista. After collecting the user's opinions on camera, Microsoft introduced them to their "new" operating system code named Windows Mojave. Over 90% of the users had positive opinions about Windows Mojave; however they were in for quite a surprise when it was revealed that Windows Mojave was actually Windows Vista in disguise. Microsoft did this to prove their beliefs that if people actually tried Vista instead of relying on rumors and preconceived notions, they would like it. Although the evidence is compelling, having every day people instead of corporate executives saying that Vista has gotten a bad reputation, Microsoft has not yet decided how to use this information in a marketing strategy. Most likely it will be part of their multi-million dollar campaign to revive Vista's image in rebutt

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