marketing_plan.pdf

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marketing_plan.pdf

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Bayer AG Marketing Plan 2010Bayer AG Marketing PlanThe Vitamin of the Future8/11/2010Keri Kochenour0Bayer AG Marketing Plan 2010Executive SummaryBayer AG is a primarily involved with pharmaceutical products and chemicals. BayerAG has acknowledged and understands that todays world is becoming ever more hectic.Because of todays fast pace, Bayer AG has created a new vitamin that only has to be takenonce every month instead of daily. The pill will not be substantially larger than currentvitamins on the market. Many varieties of our current vitamin line, One A Day, will beoffered in One A Month form.Because the One A Day line has been especially popular in North America, the One AMonth variety will be launched here first. For this new product, Bayer AG will target healthconscious Americans that are on-the-go. The product will be available large discountdepartment stores including Wal-Mart and K-Mart. This product will be more expensivethan normal vitamins, but because you only need twelve vitamins for an entire year, thecost will balance out.Bayer AGBayer AG is a global enterprise with core competencies in the fields of health care,nutrition and high-tech materials (Bayer AG). Bayer has partitioned itself into three maincategories; HealthCare, MaterialScience, and CropScience (Bayer AG). Many products of theBayer company are not household items, but those that are used for crop protection andnon-agricultural pest control. The bioscience segment'

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