prilog_c_marketing_plan_...

Jul 8th, 2015
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KRATKI VODIČ ZA DONOŠENJE ODLUKA PRI IZRADI MARKETING PLANA

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1 KRATKI VODI ZA DONOENJE ODLUKA PRI IZRADI MARKETING PLANA (NIVO2)Distribution Intensity:eljeni nivo intenziteta distribucije (procenat distributera) koji se mora odrediti za svaki kanal posebno. Minimalna vrijednost je 0, to implicira da uopte ne distribuirate proizvod u tom kanalu. U ostalim sluajevima, procenat bi se trebao kretati u rasponu od 1 (krajnje ekskluzivna distribucija) pa do maksimuma od 100% (ekstremno intezivna distribucija).Number of Sales Reps:Broj prodajnih zastupnika mora biti odreen za svaki kanal. Svaki prodajni zastupnik zarauje $20.000 godi

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