business_plan --The Market and Projection

Jul 8th, 2015
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Texas State University - San Marcos
Course: general
Price: $20 USD

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Market for handicrafts is high as its demand is high both nationally and internationally. Handicrafts are produced in rural as well as urban areas so market potential is high the market analysis was done through the survey and interviews of the manufacturers. Interview of local people is also made to identify market need which is still not served by others and then plan is made about the ways to entre or to capture the existing market. Company will penetrate in market by excessive marketing which require huge cost but it will be only one time cost as company get recognition and become aware by people normal marketing plan will be fallow

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EXECUTIVE SUMMARYIt has been a good learning experience to do the detailed project report on setting up of the Handicraft industry or promoting the handicraft work in Islamabad and Rawalpindi jails as a part of my BBA program. Under this project we manufacture handicrafts products such as wooden art pieces, embroidered bed sheets and other clothing and our laborers are the prisoners of jails so our labor cost would be reduced and also it becomes socially beneficial project by giving work trainings to prisoners .The study has been made an attempt to gain better understanding about how actually the manufacturing plant is set up. Under this, at first I generated the product idea of handicraft, matching with my profile. The main objective of the project is to the study the feasibility analysis of the handicraft manufacturing plant. After the idea generation, the industry analysis at both the global and domestic level was done to understand the market trends and other factors. Then the market analysis was done through the survey in form of questionnaires and interviews of the manufacturers. After this using the statistical techniques did the demand analysis. With this the demand estimation, the technical analysis was done. After completing the technical analysis, the financial analysis was done to check the financial feasibility of the project. On the whole it was a wonderful experience & a great learning opportunity. The complete project was an eye

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