MOTIVATING FACTORS FOR JOB CHOICE: TOOL TO ACQUIRE & RETAIN TALENT IN THE ORGANIZATION

Jul 8th, 2015
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A potential employer spends days and funds searching for the right candidate. Over the past two decades recruiting top applicants has become increasingly difficult. Thousands graduate every year and yet there are thousands of vacancies!

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International Journal of Human ResourceManagement and Research (IJHRMR)ISSN 2249-6874Vol.2, Issue 2 June 2012 108-119 TJPRC Pvt. Ltd.,MOTIVATING FACTORS FOR JOB CHOICE: TOOL TO ACQUIRE &RETAIN TALENT IN THE ORGANIZATIONEKTA SHARMAAsst. Professor , Amrut Mody School of Management,Ahmedabad University , Gujarat , IndiaABSTRACTA potential employer spends days and funds searching for the right candidate. Over the past twodecades recruiting top applicants has become increasingly difficult. Thousands graduate every year andyet there are thousands of vacancies! Is it because of the perception of todays future professionals intheir job choice? Do they know their job expectations? What do these future professionals look for in ajob? The objective of the present study is to analyze the following: Are the factors to be considered forjob choice gender based? What are the motivating factors that prompt them to accept a job in anorganization? The data has been collected from the future professionals i.e. students.KEYWORDS: HR, Motivation Factors, Job Expectations.INTRODUCTIONGetting the right candidate at right place is the biggest challenge confronted by the employers.And even if they recruit the desired candidate, they have to confront the other monster: TURNOVER i.e.the selected candidate does not stay longer. Why is this so? Thousands graduate every year and yet thereare thousands of vacancies! Is it because of the perception of todays future professio

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