bsa_310_frequent_shopper_program

Apr 8th, 2015
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American University of Armenia
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Hi there.This document contains A+ work for the course BSA 310.I am sure that this work will not disappoint you.This document will give you the correct answers to the respective questions about the particular course.

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Frequent Shopper ProgramUniversity of PhoenixFrequent Shopper ProgramThe development of Kudler Fine Foods frequent shopper program is designed to reward loyal customers based on their frequency and spending levels. Frequent shopper programs are marketing strategies that are "enabled by point-of-sale technology to record and store customer purchases in exchange for rewards" (Appel, p. 156, 2006). Further development of the frequent shopper program will focus on web based consumer shopping otherwise known as a business-to-consumer program. Web based advertising will contribute to cost reduction and provide effective consumer awareness. The sales and marketing team have established a sustainable frequent shopper program in an effort to increase revenue by almost 5%. Implementation of this program will have a straightforward approach that is attainable within a 12 month period. To successful implement the frequent shopper program Kudler foods must evaluate all legal, ethical and security considerations of the new program. Legal ConsiderationsIn order to develop a fully functioning frequent shopper program, Kudler Fine Foods must track and monitor shopping behaviors of consumers. The gathering, analysis and redistribution of information about consumer behaviors have many commercial benefits and can provide a better shopping experience. "Market research and demographic data can be used to better target products and produce better or customized products; such data are becomi

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