MKT 571 Week 2 Learning Team Assignment ( Product Offering )

Apr 10th, 2015
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Product OfferingWeek 2 Learning TeamMKT 571 - Marketing University Of PhoenixLearning Team -Product Offering"Planning is becoming a continuous process to respond to rapidly changing market conditions" (Kotler & Keller, 2006, p. 60). A product launch plan, which is part of marketing planning, requires a complete study of the market, competition, and many other variables along with the product offering. The product offering must detail the characteristics and features of the product essential to match with market characteristics and consumer demands. "The knowledge of relevant product attributes in any given nondomestic market is crucial for the successful diffusion of product offerings new to a market as these attributes have a direct impact on the speed of that diffusion of process" (Keillor, Kohut, Walsh, & Hausknecht, 2011, p. 127).Team C has selected a company based in the United States that will launch a product in an international market. In this study, team C will formulate the initial phase of a product launch plan by identifying the market needs, market growth, a brief SWOTT analysis, competition, product offering, product identification, and justification for choice of product. Market NeedsSome companies are promoting their vision of a global trade system basedon economic justice. Fair Trade has been proveda smarter choice than protectionism or free trade (Starbucks Campaign, 2011). An example of this is the coffee Fair Trade certification process

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