MKT 571 Week 5 Learning Team Assignment ( Communications Plan )

Apr 10th, 2015
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University of Phoenix
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Communications PlanWeek 5 Learning TeamMKT 571 Marketing University Of PhoenixCommunications PlanOur Teams objective is to initiate a successful launch of Cinnamon Tea. In an effort to achieve success, the team must develop effective communication with domestic and international markets. Advertisements and promotional programs must be attention capturing and expressed in a way, which is impressive to the customer. Our form of technology must be innovative in a way that will appease our targeted audience. These objects will be discussed thoroughly throughout this paper, and communication strategies will be compared for domestic and international markets. Developing and Managing Effect Marking Communication Developing the Cinnamon Tazo Tea, marketing campaign requires tenacity, strategic planning as well as developing a budget that aligns with the goals and expectations of the company. This campaign will aid Starbucks in redeveloping their position in the international marketplace. In an effort to regain market share throughout Europe, an integrated marketing communications will sustain the consistency of the marketing campaign. Through this system, the company can manage customer relationships that drive brand value, primarily through communication efforts and to create an effective marketing campaign while remaining consistent across media platforms (Wikipedia, 2012). An effective marketing campaign is proficient in accessing its targeted market

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