MKT 571 Week 4 Learning Team Assignment ( Distribution Channels and Pricing Strategies )

Apr 10th, 2015
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Distribution Channels and Pricing StrategiesWeek 4 Learning TeamMKT 571 - Marketing University Of PhoenixChannels and Pricing StrategiesIn order for the new product, Cinnamon Tea, to maximize exposure and sales, Starbucks must select the proper type of distribution and pricing strategies. Starbucks will determine the international market based on market sustainability and other factors. The firm will select the distribution channel for the international and domestic markets, and will justify its decision. In addition, the company will develop a pricing strategy to increase sales. There are several factors affecting the decisions made in the international environment. The factors are: governmental, political, economic, innovation, technological, social, and demographic.Factors that influence in the International MarketThere are new models of business management, which must conform to the companies worldwide to adapt to globalization and the integration process. Some of the most important guidelines are to explore new markets and expand business horizons. For the launch of Starbuck's new cinnamon tea product, the selection of U.S. based company - and The London Tea Company - a U.K. based company, markets were analyzed several factors including,Culture: Differences in background and values in society influence markets in social habits and preferences of drinking tea, which may guarantee a successful approach to service this market.Financial stability: An imp

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