MKT 571 Week 3 Individual Assignment ( BIRAC Analysis )

Apr 10th, 2015
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BIRAC AnalysisWeek 3 Individual AssignmentMKT 571 - MarketingUniversity Of PhoenixBIRAC Analysis - Nintendo CorporationThe Nintendo Corporation is part of the "interactive entertainment industry, which has grown remarkably in recent years. Since 2001, three major players have dominated the market: Sony, Microsoft, and Nintendo. Nintendo having the smallest market share of the three, even though the company had historically dominated the market. Nintendo's status in 2004 Unlike its competitors, both of which are powerful players in consumer electronics and business software, Nintendo is primarily a video game company. Nintendo has three main Products: consoles, handhelds, and software" (games). The objective of this paper is to conduct the BIRAC Analysis on Nintendo Corporation and identify a marketing opportunity that would enable the company to attain a yearly 10% increase in its revenue. Nintendo is a successful company in the interactive entertainment industry and currently holds a strong consumer base. A BIRAC Analysis would identify areas that can be improved in marketing and improve their position to the number one video game company in the region. (Mac, 2007). BackgroundNintendo has a "well-established brand name, well-known franchises, and the ability to manufacture goods at low prices and innovative products. Since its computer gaming establishment in 1977 Nintendo has maintained a strong brand image. This has been supported by their success i

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