MKT 571 Week 1 Individual Assignment ( Marketing Mix Paper )

Apr 10th, 2015
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Marketing Mix PaperWeek 1 Individual AssignmentMKT 571 - MarketingUniversity Of Phoenix4p's Analysis of LiDestri Food & BeverageMarketing is one of the most important factors contributing to the success of a company's product or service and the creation of its brand value. Among several other marketing strategies, 4p's, also known as the "Marketing mix', is one of the widely used techniques to study, devise, and implement into a company's marketing objectives. The four components of 4p's include the following:ProductPricePromotionPlace"With more than 35 years of experience, LiDestri Food & Beverage is the premier manufacturer of sauces, dips and salsas in the United States. Coast to coast, we have multiple manufacturing locations where we produce more than two million jars of sauces and dips per day and offer the lowest landed cost available" (http:/?/?www.lidestrifoods.com, May 18, 2012). ProductThe products that are offered at LiDestri vary from pasta sauces, salsas, and dips along with an extensive assortment of "beverages, soups, custom sauces, condiments, alcoholic beverages, cooking wines, infused oils and vinegars packaged in both glass and plastic containers" (http:/?/?www.lidestrifoods.com, May 18, 2012). With five locations nationwide LiDestri offers three distinct programs; Contract Manufacturing program, Private Label program, and a Special Packaging Needs program. PriceThe price of the company's services and products vary according to the c

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