MKT 571 Week 6 Learning Team Assignment ( Product Launch Plan )

Apr 10th, 2015
Studypool Tutor
University of Phoenix
Course: Business and Management
Price: $15 USD

Tutor description

Word Count: 3406
Showing Page: 1/15
PRODUCT LAUNCH PLAN1Product Launch PlanWeek 6 Learning TeamMKT 571 MarketingUniversity Of PhoenixPRODUCT LAUNCH PLAN2Product Launch PlanCompanies that want to position themselves superior, reputable, and profitable must focus on aneffective and realistic marketing plan. In the context of international or global markets,marketing planning can be very challenging. Potential market changes overseas can take place,according to economic, cultural, political, and competitive pressures, and often companies maynot promptly have the necessary information or knowledge about these changes. Our Team hasidentified an opportunity for Starbucks, a U.S. based company, to launch the cinnamon teadomestically and expand it internationally, starting in England. Our team has previouslycompleted research in the product offering, the distribution channels and pricing strategies, andthe marketing communication plan.This paper will present a complete Starbucks product plan of the cinnamon tea launchdomestically and in England. The plan will include product description, product positioning,targeting, market needs, market potential and market growth, a SWOTT analysis, thecompetition, marketing objectives and marketing strategy, pricing, marketing communication,distribution strategy. Furthermore, the study will contain financial information with the expensesthat incur with the product launch and a forecast for the next three years.Product descriptionThe Cinnamon Taz

Review from student

Studypool Student
" Thanks, good work "
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1826 tutors are online

Brown University





1271 Tutors

California Institute of Technology




2131 Tutors

Carnegie Mellon University




982 Tutors

Columbia University





1256 Tutors

Dartmouth University





2113 Tutors

Emory University





2279 Tutors

Harvard University





599 Tutors

Massachusetts Institute of Technology



2319 Tutors

New York University





1645 Tutors

Notre Dam University





1911 Tutors

Oklahoma University





2122 Tutors

Pennsylvania State University





932 Tutors

Princeton University





1211 Tutors

Stanford University





983 Tutors

University of California





1282 Tutors

Oxford University





123 Tutors

Yale University





2325 Tutors