MKT 571 Week 6 Learning Team Assignment ( Product Launch Plan )

Apr 10th, 2015
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University of Phoenix
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PRODUCT LAUNCH PLAN1Product Launch PlanWeek 6 Learning TeamMKT 571 MarketingUniversity Of PhoenixPRODUCT LAUNCH PLAN2Product Launch PlanCompanies that want to position themselves superior, reputable, and profitable must focus on aneffective and realistic marketing plan. In the context of international or global markets,marketing planning can be very challenging. Potential market changes overseas can take place,according to economic, cultural, political, and competitive pressures, and often companies maynot promptly have the necessary information or knowledge about these changes. Our Team hasidentified an opportunity for Starbucks, a U.S. based company, to launch the cinnamon teadomestically and expand it internationally, starting in England. Our team has previouslycompleted research in the product offering, the distribution channels and pricing strategies, andthe marketing communication plan.This paper will present a complete Starbucks product plan of the cinnamon tea launchdomestically and in England. The plan will include product description, product positioning,targeting, market needs, market potential and market growth, a SWOTT analysis, thecompetition, marketing objectives and marketing strategy, pricing, marketing communication,distribution strategy. Furthermore, the study will contain financial information with the expensesthat incur with the product launch and a forecast for the next three years.Product descriptionThe Cinnamon Taz

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