Grantham University BA490 Final Assignment A++ Powerpoint

Apr 14th, 2015
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Grantham University
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Grantham University BA490 Final Assignment A++ Powerpoint

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McDonaldsCorporationColin BrackettSeptember 4, 2013Overview Company Overview Mission Statement and Values Brand Strategy Objectives Competitors Performance Diagnosis Strategic Analysis Future Plans BibliographyWho Are We? Headquartered in Oak Brook, Illinois. Worlds largest foodservice retailing chain. Known for its burgers and fries. Offers a standard menu at all locations Operates over 31,370 fast food restaurants in over 118countries Employing 390,000 people. A majority of the restaurants are operated byfranchisees.What We Sell Burgers French Fries DrinksWe Are Located WORLDWIDE!Mission StatementMcDonald's brand mission is to be our customersfavorite place and way to eat. Our worldwideoperations are aligned around a global strategycalled the Plan to Win, which center on anexceptional customer experience People,Products, Place, Price and Promotion. We arecommitted to continuously improving ouroperations and enhancing our customers'experience.Values We place the customer experience at the core of allwe do We are committed to our people We believe in the McDonalds System We operate our business ethically We strive continually to improve We grow our business profitably We give back to our communitiesBrand Strategy 2003-2008 Im Lovin itis an internationalbranding campaign byMcDonalds Corp.

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