Teavana Marketing Strategies

Feb 3rd, 2012
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Ashford University
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This essay describes the marketing strategies used by Teavana to to promote their tea varieties and increase their market share.The paper also explores their marketing p's.

Word Count: 3044
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Name:Course:College:Tutor:Date:TeavanaExecutive SummaryBackgroundTeavana is a forte tea and tea frill retailer with just about three hundred areas in the United States, with the headquarter in Atlanta. Mack and his wife Nancy voyaged abroad for quite a while and started understanding that while Americans were drifting towards fine wines and extravagant espressos, whatever remains of the world expended fine teas. Characteristics of the ItemsTeavana arrives in a mixed bag of mixes. They are likewise tea items for tenderfoots who might need to have an experience drinking tea surprisingly. The clients will delight in quality Teavana offers at an agreeable atmosphere. Opportunity AnalysisTeavana has fifteen percent of the tea market. Teavana's development is likewise getting a help from the great press tea has been getting and from maturing baby boomers. Boomers are the prime purveyors of the high-end forte teas, which make up something like thirty six percent of the U.S. tea market. There is a hole in the business sector for tea utilization which Teavana ought to profit by to build its market share of the overall industry.Target Market InvestigationMost ladies talked with recorded tea mixture alternatives as a motivation behind why they drink tea from different stores. A large portion of those questioned indicated that they might be intrigued at drinking tea at Teavana to encounter their mixes and quality. We realize that the significant contenders for Teavana are

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