MGT 300 Week 2 Individual Assignment

Apr 17th, 2015
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Course: Business and Management
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Profile of a Small BusinessNameMGT 300DateInstructor Profile of a Small BusinessThe entrepreneurs chosen to be discussed are Ava DeMarco and Rob Brandegee, a husband and wife business team who created Little Earth Productions Inc. Together they established a green business that provides consumers with fashion accessories made from recycled materials. In the following paragraphs the opportunities sought by DeMarco and Brandegee will be discussed as well as the products they are selling, and what made Little Earth Productions Inc successful. In addition, the effects of globalization as well as the challenges and benefits posed to the company will be assessed.Opportunities for Little Earth Productions Inc.To determine if their business would be a success within the market, DeMarco and Brandegee did conducted research for the eco-fashionable products. By using business prototyping to test their products and displaying them in booths at arts and crafts festivals, the two business partners were able to speak face-to-face with buyers and obtain feedback on Little Earth's products. "It was a good way to watch people use our products," says DeMarco. "We also got a lot of good feedback on price and comments on how our products worked or didn't work for them" (Scarborough & Zimmerer, 2009, p. 182). Through their research, DeMarco and Brandegee discovered the opportunities available because consumers value the purchase of recycled fashion-forward products and doing thei

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