MGT 300 - Week 5 - Marketing Trends Research

Apr 17th, 2015
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Transitioning to E-Commerce- (The Music Industry) Ranaldo DaggsMGT/3002/6/2012Instructor Trent Dodds E-commerce and the Music IndustryThere have been stories involving music since the beginning of time. The Holy Bible even speaks of a heavenly time of existence before the earth that was filled with music. So it is safe to say that music has been around since the beginning of time. Think of your most memorable moments and think of the impact that music played in creating that memory. This paper is going to take a closer look into the music industry and the role it has played over the years. The music will be broken down into sections which will include past, present, and future. We will discuss how music has expanded in the 20th century and now includes e-commerce. This paper will take a closer look at what aspects of the music industry changed in the transition to e-commerce. We will uncover current marketing trends and why these trends are so widely used, and finally we will take a look at how the music industry can remain competitive against other genres. The truth is that music has changed and access to it has gotten much easier. Music of the PastSince its initial emergence in the mid- Twentieth Century until today, the music industry exists primarily as part of a much larger global market. Global media today includes a conglomerate of sectors which include radio, broadcasting, television, media and film. It was not always this way.According to the H

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