Marketing paradigms class lectures_254103390-Innovative-Marketing

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Innovative Marketing CommunicationsStrategies for the Events IndustryOther books in the Events Management seriesThe Management of Event Operations by Julia Tum, Philippa Norton and J. Nevan WrightEvents Management 2e by Glenn A J Bowdin, Johnny Allen, William OToole, Rob Harris andIan McDonnellEvents Design and Experience by Graham BerridgeEvent Feasibility by William OTooleMarketing and Selling Destinations and Venues: A Convention and Events Perspective by Tony Rogersand Rob DavidsonInnovative MarketingCommunicationsStrategies for the Events IndustryGuy MastermanAssistant Professor in Sports ManagementTisch Center for HospitalityTourism and Sports ManagementNew York University, New York, USAEmma H WoodUK Centre for Events ManagementLeeds Metropolitan UniversityLeeds, UKAMSTERDAM BOSTON HEIDELBERG LONDON NEW YORK OXFORDPARIS SAN DIEGO SAN FRANCISCO SINGAPORE SYDNEY TOKYOElsevier Butterworth-HeinemannLinacre House, Jordan Hill, Oxford OX2 8DP30 Corporate Drive, Burlington, MA 01803First Published in 2005Copyright 2005, Guy Masterman and Emma H Wood. All rights reservedThe right of the authors to be identified as the authors of this work has been assertedin accordance with the Copyright, Designs and Patents Act 1998No part of this publication may be reproduced in any material form(including photocopying or storing in any medium by electronic means and whetheror not transiently or inciden

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