Marketing paradigms class lectures_254099615-Competitive-Marketing-Strategy

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Dann-CMS Cover AW 127/11/0612:38 PMPage 1This new Australian text presents innovative strategic thinking andbusiness practice grounded in classical theoretical frameworks andbusiness processes. It examines marketing and strategy in the newera of stakeholders, value and customer relationships. Competitivemarketing strategy is presented as an ongoing, dynamic process ofanalysis, refinement and continued assessment.Companion website your complete text-specific online Marketing StrategyStrategywith a twistDann & DannCompetitiveMarketingStrategyDann & DannDann & Dann Prelims15/12/063:53 PMPage iCompetitiveMarketStrategyDann & Dann Prelims15/12/063:53 PMPage iiDann & Dann Prelims15/12/063:53 PMPage iiiCompetitiveMarketStrategyDann & DannDann & Dann Prelims15/12/063:53 PMPage ivCopyright Pearson Education Australia(a division of Pearson Australia Group Pty Ltd) 2007Pearson Education AustraliaUnit 4, Level 314 Aquatic DriveFrenchs Forest NSW Copyright Act 1968 of Australia allows a maximum of one chapter or 10% of this book,whichever is the greater, to be copied by any educational institution for its educationalpurposes provided that that educational institution (or the body that administers it) has givena remuneration notice to Copyright Agency Limited (CAL) under the Act. For details of theCAL licence for educational

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