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QUIT SMOKING This report will explain two different models of behavior change in regards to recent national health education campaigns. It will discuss anti-smoking campaigns and how and why they are targeting certain groups of people in order to educate them on how to lead healthier and longer lives by warning them about the damage brought on by smoking.Cigarette smoking is the major cause of many chronic and deadly conditions, such as cancer, pneumonia, stroke, heart disease, pulmonary disease, periodontal disease, and many others. In recent years, tobacco smoking has remained the single most preventable cause of cancer and cardiovascular diseases (heart diseases.) According to the World Health Organization, tobacco over four million deaths are attributed to tobacco a year, and this figure is expected to rise to 12 million deaths per year by 2025.The two most common theories that have been used by health education campaigns to curb smoking are the theory of planned behavior and the theory of reasoned action. Both theories may be treated as one since they share the same concepts. For humans, behavior is normally guided by three things which work hand in hand: behavioral beliefs, normative beliefs, and control beliefs. Behavioral beliefs produce a positive or negative attitude toward the behavior, normative beliefs r

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