Marketing management class lectures_104258768-Marketing-Management-Final

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Showing Page: 1/157 OF MARKETING MANAGEMENT(Ms. Priya Jhamb)1PREFACEMarketing is rightly said as performance of business activities that directsthe flow of goods and services from producer to consumer. Marketing is nolonger a company department charged with a limited number of tasks-it is acompany-wide undertaking. It drives the company vision, mission, andstrategic planning. Marketing includes decisions like who the companywants as its customers; which needs to satisfy; what products and service tooffer; what prices to set; what communications to send and receive; whatchannels of distribution to use; and what partnerships to develop. Marketingsucceeds only when all departments work together to achieve goals: whenengineering designs the right products, fianc furnishes the required funds,purchasing buys quality materials, production makes quality products ontime, and accounting measures the profitability of different customers,products and areas.My objective of writing this book is to introduce the basic concept ofmarketing in the simplest possible language to the readers. I have attemptedto explain the basic concepts with the help of examples.All the efforts have been done to make the text free of errors. Still, I dontrule out the possibility of some omission. I will be obliged if such omissioncan be pointed out and intimated so that necessary modifications can bedon

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