Marketing management class lectures_141351754-Marketing-Management

Jul 29th, 2015
Studypool Tutor
Price: $20 USD

Tutor description

uploads/services/161584/Marketing management class lectures_141351754-Marketing-Management.pdf

Word Count: 2613
Showing Page: 1/80
MARKETING MANAGEMENTMARKETING Marketing is a social and managerial processby which individuals and groups obtain whatthey need and want through creating andexchanging products and value with others. It is a behavioral science dealing with needsand wants of the target market.BASIC TERMS IN MARKETINGNEEDS:A state of felt deprivationWANTS:The form assumed by a human need asshaped by economic status, culture andpersonalityDEMANDS:Human wants backed by buying power, ie, I havemoney to buy a Coca-ColaPRODUCTAnything that can be offered to a market forattention acquisition, use or consumption that mightsatisfy a need or a want.VALUEThe difference between the benefits that theconsumer gains from owing and using a product and thecost of obtaining it.Value = B------CSATISFACTIONThe extent to which a products perceivedperformance matches buyers expectations.TheMarketingProcessDemographicEconomicEnvironmentMarketingIntermediariesTechnologicalNaturalEnvironmentProductSuppliersTargetPlace Consumers PricePublicsPromotionPoliticalLegalEnvironmentCompetitorsSocialCulturalEnvironmentMACRO & MICRO MARKETINGMacro MarketingA social process that directs an economys flow ofgoods and services to efficiently match supplyand demand to meet the societys objectives.Micro MarketingPerformance of activities that seeks toaccomplish an organizations objectives byanticipating consumer needs and directing theflo

Review from student

Studypool Student
" Excellent work as usual "
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1827 tutors are online

Brown University





1271 Tutors

California Institute of Technology




2131 Tutors

Carnegie Mellon University




982 Tutors

Columbia University





1256 Tutors

Dartmouth University





2113 Tutors

Emory University





2279 Tutors

Harvard University





599 Tutors

Massachusetts Institute of Technology



2319 Tutors

New York University





1645 Tutors

Notre Dam University





1911 Tutors

Oklahoma University





2122 Tutors

Pennsylvania State University





932 Tutors

Princeton University





1211 Tutors

Stanford University





983 Tutors

University of California





1282 Tutors

Oxford University





123 Tutors

Yale University





2325 Tutors