Marketing research class lectures_34141367-Marketing-Research

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ReviewofMarketingResearchReviewofMarketingResearchVolume 6Naresh K.MalhotraEditorM.E.SharpeArmonk, New YorkLondon, EnglandCopyright 2010 by M.E. Sharpe, Inc.All rights reserved. No part of this book may be reproduced in any formwithout written permission from the publisher, M.E. Sharpe, Inc.,80 Business Park Drive, Armonk, New York 10504.Print ISSN 1548-6435Online ISSN 1944-7035ISBN 978-0-7656-2127-6Printed in the United States of AmericaThe paper used in this publication meets the minimum requirements ofAmerican National Standard for Information SciencesPermanence of Paper for Printed Library Materials,ANSI Z 39.48-1984.~IBT (c) 10 9 8 7 6 5 4 3 2 1REVIEW OF MARKETING RESEARCHEditor: Naresh K. Malhotra,Georgia Institute of TechnologyEditorial BoardRick P. Bagozzi, University of MichiganRuss Belk, University of UtahRuth Bolton, Arizona State UniversityGeorge Day, University of PennsylvaniaMorris B. Holbrook, Columbia UniversityMichael Houston, University of MinnesotaShelby Hunt, Texas Tech UniversityDawn Iacobucci, Vanderbilt UniversityArun K. Jain, University at Buffalo, State University of New YorkBarbara Kahn, University of MiamiWagner Kamakura, Duke UniversityDonald Lehmann, Columbia UniversityRobert F. Lusch, University of ArizonaDebbie MacInnis, University of Southern CaliforniaNelson

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