Marketing research class lectures_253397180-Basic-Marketing-Research

Jul 29th, 2015
Studypool Tutor
Price: $20 USD

Tutor description

uploads/services/161584/Marketing research class lectures_253397180-Basic-Marketing-Research.pdf

Word Count: 46322
Showing Page: 1/159
Basic MarketingResearch: Volume 1Handbook forResearch ProfessionalsOfficial Training Guide from QualtricsScott M. Smith | Gerald S. Albaum Copyright 2012, Qualtrics Labs, Inc.ISBN: 978-0-9849328-1-8 2012 Qualtrics Labs Inc.All rights reserved. This publication may not be reproduced or transmitted in any form or by any means, electronic ormechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing fromQualtrics. Errors or omissions will be corrected in subsequent editions.Author InformationScott M. Smith is Founder of Qualtrics, Professor Emeritus of Marketing, Brigham Young University.Professor Smith is a Fulbright Scholar and has written numerous articles published in journals such as Journal of ConsumerResearch, Journal of the Academy of Marketing Science, Journal of Business Ethics , International Journal of MarketingResearch, Journal of Marketing Research, and Journal of Business Research. He is the author, co-author, or editor of books,chapters, and proceedings including An Introduction to Marketing Research. Qualtrics, 2010 (with G. Albaum); Fundamentalsof Marketing Research. Thousand Oaks, CA : Sage Publishers 2005 (with G. Albaum); Multidimensional Scaling. New York:Allyn and Bacon 1989 (with F. J. Carmone and P. E. Green), and Computer Assisted Decisions in Marketing. Richard D. Irwin1988 (with W. Swinyard).Gerald S. Albaum is Research Professor in the Marketing Department at t

Review from student

Studypool Student
" Goes above and beyond expectations ! "
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1829 tutors are online

Brown University

1271 Tutors

California Institute of Technology

2131 Tutors

Carnegie Mellon University

982 Tutors

Columbia University

1256 Tutors

Dartmouth University

2113 Tutors

Emory University

2279 Tutors

Harvard University

599 Tutors

Massachusetts Institute of Technology

2319 Tutors

New York University

1645 Tutors

Notre Dam University

1911 Tutors

Oklahoma University

2122 Tutors

Pennsylvania State University

932 Tutors

Princeton University

1211 Tutors

Stanford University

983 Tutors

University of California

1282 Tutors

Oxford University

123 Tutors

Yale University

2325 Tutors