Marketing research class lectures_253397180-Basic-Marketing-Research

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Basic MarketingResearch: Volume 1Handbook forResearch ProfessionalsOfficial Training Guide from QualtricsScott M. Smith | Gerald S. Albaum Copyright 2012, Qualtrics Labs, Inc.ISBN: 978-0-9849328-1-8 2012 Qualtrics Labs Inc.All rights reserved. This publication may not be reproduced or transmitted in any form or by any means, electronic ormechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing fromQualtrics. Errors or omissions will be corrected in subsequent editions.Author InformationScott M. Smith is Founder of Qualtrics, Professor Emeritus of Marketing, Brigham Young University.Professor Smith is a Fulbright Scholar and has written numerous articles published in journals such as Journal of ConsumerResearch, Journal of the Academy of Marketing Science, Journal of Business Ethics , International Journal of MarketingResearch, Journal of Marketing Research, and Journal of Business Research. He is the author, co-author, or editor of books,chapters, and proceedings including An Introduction to Marketing Research. Qualtrics, 2010 (with G. Albaum); Fundamentalsof Marketing Research. Thousand Oaks, CA : Sage Publishers 2005 (with G. Albaum); Multidimensional Scaling. New York:Allyn and Bacon 1989 (with F. J. Carmone and P. E. Green), and Computer Assisted Decisions in Marketing. Richard D. Irwin1988 (with W. Swinyard).Gerald S. Albaum is Research Professor in the Marketing Department at t

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