Marketing research class lectures_169984902-83378510-Marketing-Research-Amway-India-Ltd

Jul 29th, 2015
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THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENTNEW DELHIA SUMMER INTERNSHIP REPORTONAMWAY CORORATION IN INDIATOPIC: MARKETING STRATEGIES OF AMWAY IN INDIASUBMITTED BY:MANAB JYOTI BORUAHUNIQUE ID NO: D1012FWISBE-B10169-(DEL-4-DA-3648)BATCH: FW 10-12/ISBE-BE Mail ID: boruah.manab@gmail.comContact No. 8860757056SECTION: FF1ACKNOWLEDGEMENTAs a result of teaching system that promotes cramming up of facts Ilooked upon my research guide as a source of free flowing informationsource who will just hand me down the information as I take down notes.This way I had learnt to learn. This was fortunately not the case with me.The knowledge gained from independent thinking is something we do notexperience in our way of education. As a result of this research andinteraction with my guide it seems that the real meaning of research is justbeginning to show.Last but not the least I would like to take this opportunity toacknowledge my faculty members, Ritu Jhalani (Guide) for her motivation,teachings and guidance for making this project come to the present stage.(Manab Jyoti Boruah)1ContentsEXECUTIVE SUMMARY3Chapter 1: Introduction4Chapter 2: Amway Profile How it works? Current Scenario8Chapter 3: Amways marketing strategies Sales & Marketing Plan Strategies in the market Penetration Segmentation18Chapter 4: Research Methods32Chapter 5: Questioner Analysis37Chapter 6: Conclusion & Recommendation46Biblio

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