Marketing research class lectures_52395109-Marketing-Research-Methods-In-Sas

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Marketing ResearchMethods in SASExperimental Design, Choice,Conjoint, and Graphical TechniquesWarren F. KuhfeldJanuary 1, 2005SAS 9.1 EditionTS-722c 2005 by SAS Institute Inc., Cary, NC, USACopyright This information is provided by SAS as a service to its users. The text, macros, and code are providedas is. There are no warranties, expressed or implied, as to merchantability or fitness for a particularpurpose regarding the accuracy of the materials or code contained herein.rrrrrrrSAS, SAS/AF, SAS/ETS, SAS/GRAPH, SAS/IML, SAS/QC, and SAS/STATare tradermarks or registered trademarks of SAS in the USA and other countries.indicates USA registration.Marketing Research Methods in SASMarketing Research Methods in SAS discusses experimental design, discrete choice, conjointanalysis, and graphical and perceptual mapping techniques. The book has grown and evolved overmany years and many revisions. For example, the section on choice models grew from a two-pagehandout written by Dave DeLong over 12 years ago. This is the January 1, 2005 edition for SAS 9.1.All of the macros and code used in this book should work in SAS 8.2, 9.0, and 9.1. However, you mustget the latest macros from the web. All other macros are obsolete. I hope that this book and tool setwill help you do better research, do it quickly, and do it more easily. I would like to hear what you think.Many of my examples and enhancements to the software are based on feedb

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