Marketing research class lectures_118782000-Marketing-Research-Project

Jul 29th, 2015
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BUSINESS RESEARCHMETHODSPROJECTONCONSUMER BUYING BEHAVIOURTOWARDS ORGANIZED RETAILINGCOURSE FACILITATOR:DrP.SashikalaGROUP MEMBERSRAMA K RAJUNIDHI BATRAKHUSBU JAINSRISHTI SHAWENROLLMENT NO.11BSPHH01053511BSPHH01052611BSPHH01123611BSPHH010845SEAT NO.314216361ACKNOWLEDGEMENTI would like to take this opportunity to thank Dr P. Sashikala maam , IBS Hyderabad, forproviding us the opportunity to conduct the research and we thank her for all the support andguidance throughout, let to the successful completion of the project.2ABSTRACTOrganized retailing has been catching up pace very quickly with the advent of FDI in Indianretail segment. With a number of competitors struggling to exist in the market place , anumber of companies are trying to understand the consumer buying behaviour .Through thisresearch we have tried to study factors that influence the buying behaviour of the customersof age group 20-30 of customers in organized retail store. We hope the research carried outcan be of some help to organized retail sector.3TABLE OF CONTENTS1.INTRODUCTION5-62.LITERATURE REVIEW7-193.OBJECTIVE204.METHODOLOGY20-215.DATA ANALYSIS22-286.INFERENCE & PROCESS FLOW29-327.ANNEXURE I: QUESTIONNAIRE33-348.ANNEXURE II: DEFINITIONS359.ANNEXURE III: FGD REPORT36-3710. BIBLIOGRAPHY384INTRODUCTIONORGANIZED RETAILINGOrganized retail is nothing but a retail place were all the items are se

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