Mgt521-Week4: iContact Reflection

Apr 22nd, 2015
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Making the decision to start a business is not a decision to make lightly. The video reviewed for this assignment provides an insight into the company iContact. This company was started by two college students who had a vision and the determination to take risk. Ryan Allis and Aaron Houghton knew what each other had to offer to sta

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iContact ReflectionMaking the decision to start a business is not a decision to make lightly. The video reviewed for this assignment provides an insight into the company iContact. This company was started by two college students who had a vision and the determination to take risk. Ryan Allis and Aaron Houghton knew what each other had to offer to start this email marketing and social media business. During the development of this business, Ryan and Aaron understood how to identify the risks at stake and the five elements for a successful business. One of the first steps of entrepreneurship is finding a need and figuring out how to fill it. The need they found was to actually support entrepreneurs and small businesses in distribution of their marketing materials via email and social media. Another step in starting a new business is to determine how best to generate revenue that

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