The Battle for Sales

Apr 22nd, 2015
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The collapse of Comet in November 2012 and then Jessop's, HMV and Blockbuster in the first 16 days of 2013 has sparked a debate on the viability and resilience of retailing for high street corporate chain stores in this decade. This issue has raised a lot of concerns to both UK's economists and government on the way forward to ensure that corporate chain stores become viable despite fierce competition for loyalty as well as resilient towards the negatives effects brought about by battle for sales. This article will focus on the effects battle for sales and competition for consumer loyalty has had on businesses in the UK and globally. To understand extensively under these effects, this essay will thoroughly look into a number of issues that are directly related to retailing, and how it affects business in UK and global markets (Rowell, 2001).

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THE BATTLE FOR SALES AND THE FIERCE COMPETITION FOR LOYALTY AMONG CUSTOMERS.By (Name) Course ProfessorUniversityName The collapse of Comet in November 2012 and then Jessop's, HMV and Blockbuster in the first 16 days of 2013 has sparked a debate on the viability and resilience of retailing for high street corporate chain stores in this decade. This issue has raised a lot of concerns to both UK's economists and government on the way forward to ensure that corporate chain stores become viable despite fierce competition for loyalty as well as resilient towards the negatives effects brought about by battle for sales. This article will focus on the effects battle for sales and competition for consumer loyalty has had on businesses in the UK and globally. To understand extensively under these effects this essay will thoroughly look into a number of issues that are directly related retailing, and how it affects business in UK and global markets (Rowell, 2001). It is imperative to note that battle for sales and fierce competition for consumer loyalty has led to international consolidations in terms of mergers and consolidation. Mergers and acquisition have been playing a critical role in the UK economy as well as the entire world economy for the past decade. Research shows that the value of activity of merging and acquisition rose to about 1.23 trillion in 2012. These research was mainly conducted on corporate chain stores. Mergers refers to the situation where

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