Entrry strategy2

Apr 22nd, 2015
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City College started in 1979. It is an independent international institution that offers education services both to local (UK) and foreign students. Over the years, thousands of students have enrolled and successfully completed their studies and progressed to higher studies while others have secured excellent career opportunities. The institutions is recognised for the provision of high-quality education services and, above all, prompt response towards offering education and development studies in the global market.

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Market Entry StrategyBy (NAME)CourseProfessorUniversityDateCity College started in 1979. It is an independent international institution that offers education services both to local (UK) and foreign students. Over the years, thousands of students have enrolled and successfully completed their studies and progressed to higher studies while others have secured excellent career opportunities. The institutions is recognised for the provision of high-quality education services and, above all, prompt response towards offering education and development studies in the global market.Internationalisation StrategyCity College remains committed to internationalising its curriculum with the aim of providing global learning opportunities for the student, faculty, and staff. The strategy has been one of its main objectives towards achieving its vision. The college aims to expand to Asia, China to be precise. The college will be able to provide a wide variety of opportunities for the student and other relevant stakeholders. The sheer speed and the great scope of china's growth is what makes the country outstanding in making the investment opportunities very attractive (Gittings, 2005).According to a research conducted, over 12,000 CEOs were surveyed in PWC's 2012 Global CEO survey, 30 percent insisted that they are looking for China as one of their top region for their growth prospects for the next one year. Another study performed by American Chamber of Commerce in China

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