Corporate Strategy British American Tobacco: Case Study

Apr 23rd, 2015
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Corporate Strategy British American Tobacco (Manufacturing) BAT (manufacturing) is a company whose mother company is found in Britain. The company boasts of having over 46 branches worldwide which makes it easy for them to dominate the world market. Also, the company was founded in 1902 and still dominate more than 60 markets in the world when compared to other companies that were established at the same period. Notably, the company is runs a controversial business which makes it a must for it to act responsibly through its dealings with its customers. BAT does not own cigarettes firm but instead it works together with both large and small scale farmers-over 100,000 farmers-all over the world by buying tobacco from them. Further, the company has created employment for over 57,000 people in the world. Having over one billion adult smokers, in 2013, the BAT made 676 billion cigarettes sales, from the 46 company branches to 41 countries.

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NameInstructors NameCourse Title DateWord count: 2723 wordsCorporate StrategyBritish American Tobacco (Manufacturing) BAT (manufacturing) is a company whose mother company is found in Britain. The company boasts of having over 46 branches worldwide which makes it easy for them to dominate the world market. Also, the company was founded in 1902 and still dominate more than 60 markets in the world when compared to other companies that were established at the same period. Notably, the company is runs a controversial business which makes it a must for it to act responsibly through its dealings with its customers. BAT does not own cigarettes firm but instead it works together with both large and small scale farmers-over 100,000 farmers-all over the world by buying tobacco from them. Further, the company has created employment for over 57,000 people in the world. Having over one billion adult smokers, in 2013, the BAT made 676 billion cigarettes sales, from the 46 company branches to 41 countries. Strategic AnalysisPESTLE Political or legal factors facing the BAT include restrictions enforced by the government on tobacco users. Most governments restrict the smoking tobacco in the public as it causes environmental pollution and may irritate non-smokers. Furthermore, since tobacco is believed to be a killer, most countries through the acts of parliaments have banned public marketing, exhibition, and advertisement of tobacco. They have even taken a step further to educate

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