Marketing Plan

Feb 3rd, 2012
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Market Plan that includes Determine the pricing strategy you will employ along with your justification. Perform a breakeven analysis to determine how many customers you will need to make your business financially viable. Outline your distribution strategy. Determine if there are additional channels you should pursue and why. Prepare your integrated marketing communications plan. Discuss the key themes of your campaign and link them to how your business, service, or product will satisfy your target market needs. This includes the following elements: Advertising,Public relations,Sales promotion,Personal selling,Direct marketing, Interactive marketing Develop an implementation schedule for your marketing plan. Outline the time frame for the different media campaigns and specify milestones. prepare a budget. The budget should include estimates of forecasted sales, direct cost of sales, and your marketing expense budget.

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Price Strategy:Pricing strategy plays an important role in success of product. It is important to adopt suchpricing strategy that not only helps organization to maintain its profits but also accepted by customers.The price strategy of Dana Cosmetics is based on its tactical and strategic objectives. Dana Cosmeticwants to become top choice of customer with respect to quality and price. Dana Cosmetics is new brandin market and market is highly comparative. Dana will need to establish itself as brand by attracting moreand more customers. Considering different segment of customers the large number of customers belong tomiddle income group therefore attracting middle income group will need relatively lower products pricesas compare to its competitors..It is important for Dana Cosmetics to emphasize on wining large marketshare and this can only be possible by attracting price sensitive customers. (Linda,2008) It is alsoimportant to achieve good profits therefore Dana cosmetics will need to increase its customer basebecause offering products at lower price will not be possible without large number of customers makingpurchase keeping per customer products and operational costs at minimum level.Dana cosmeticsbelieves on that retaining loyal customer can be more profitable rather than attracting new customerstherefore Dana cosmetics will offer more discount to loyal customers. Dana Cosmetic aims to earn 40%margin on its product while keeping the product price low. T

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