mkt640_db1

Apr 24th, 2015
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You are invited to attend the American Intercontinental Brainstorming Conference, a meeting of elite entrepreneurs and marketing executives. Use this forum to discuss a NEW product or service you wish to launch. It is acceptable to create a small service-oriented business that is unique to your service area. During the class, you will develop a comprehensive strategic marketing plan. This venue provides a unique opportunity to share ideas with peers about your product/service so that it may evolve over the next few weeks. MAIN DISCUSSION POST The goal is to apply learned concepts and later build a strategic marketing plan for your product or service. You will not be allowed to mimic plans or ideas from larger or already "in-place" campaigns. You must think on your own two feet. 1. Develop a product or service upon which you would like to focus for the remainder of the class. Discuss the qualities that make this product/service new to the marketplace and the rationale for your decision to

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MKT640-DB1NameClassDateProfessorMKT640-DB1 The new business Virtual Aid is an employment company that provides trained and experienced legal assistants that can do the job from a virtual location. The new business that will be established will offer the legal industry a new and more cost effective means for employing legal assistance through new technological abilities made available by new information and communication systems. The virtual legal assistant provides all of the legal services required by the law firm but through the use of the internet instead of being physically present at the law office. In a new technological world the need for a physical location for the small business is not necessary. Technology has changed how the business world recruits prospective employees as well as the role these employees play (Elefant, 2011). It is no longer necessary to pay the high cost of establishing a physical business location but instead the small business has the opportunity to take advantage of new technology that simplifies the communication process. Virtual Aid will provide the small law firm with experienced and educated legal assistants

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