mkt640_db2

Apr 24th, 2015
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As the AI Brainstorming Conference moves into its second week, it is time to begin developing a Marketing Strategy. The first three components you will discuss are your Mission Statement, Objectives and Product/Services features. MAIN DISCUSSION POST: 1. Provide a quick overview of the product or service you created on the Unit 1 DB (2-3 sentences only). NOTE: The overview will be used for each discussion and Project 2. State the features of your product. Show how it's innovative and different. Discuss legal and ethical implications that could affect the marketing process. 3. Create a Mission Statement. 4. State your short-term MARKETING objectives (one year). Assume that the product/service is ready to launch at the beginning of the year (planning and testing have been completed). o Marketing objectives include goals for sales, profits, market share (as examples) o Objectives need to be quantifiable. Use the SMART acronym—simple, measurable, achievable, relevant, and time-specific—in fo

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MKT640-DB2NameClassDateProfessorMKT640-DB2 Virtual Aid is a new online employment business that provides law offices will highly trained legal assistants that provide assistance form a virtual location. The virtual legal assistant will have provide the small law firm with a legal assistance that meets both the educational and professional needs of the firm without requiring the lawyer or small business firm to pay for the expense of running a physical business location. The new business that will be established will offer the legal industry a new and more cost effective means for employing legal assistances through the use of the computer and the internet. The services that will be provided by Virtual Aid include the assistant answering phones, taking messages, and making appointments as well as conducting legal research and organizing client files. The legal assistants will be proficient in the necessary computer and software skills and will have the necessary education and experience to prepare legal documents and help the lawyers in preparing for closings, hearings, trials, and corporate meetings (BLS, 2011). The legal assistant will also pr

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