mkt640_db3

Apr 24th, 2015
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We are half way through the AI Brainstorming Conference and our focus turns to Core Strategy. 1. Provide a quick overview of the product or service (the same content you used in the U2 IP). 2. Discuss your Core Strategy and make sure to connect it to your Mission & Objectives. Include a discussion on Product Positioning & the Value Proposition (which should take into consideration the Target Market & Competition).

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MKT640-DB3NameClassDateProfessorMKT640-DB3 Virtual Aid is a new online service that provides the legal organization or the individual attorney with the a highly trained and professional virtual legal assistant that will fulfill all of their legal and administrative needs without the high expense of having to have a physical location in which to do business. The virtual assistant is the future of the small business and even the organization in this new technological age. Virtual Aid guarantee's their qualified, educated and experienced staff will assist in the success of the law firm. The core strategy is the fundamental purpose of the organization and the steps that will be taken by the organization to support this purpose. The core strategy clarifies the mission and goals of the organization and provides the focus they will drive organizational members to accomplish organizational goals. Core strategies are about clarifying every aspect of the organization including the roles of the leader and the roles of the organizational members (PSG, 2008). It also establishes what strategies will be employed by the organization to ensure these goals are met

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