mkt640_db4

Apr 24th, 2015
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The AI Brainstorming Conference topic for this week is pricing strategy: a component of the marketing mix. Consider the Mission, Objectives, Target Market, Competition, Core Strategy, and Communications & Promotions when making a decision on how pricing will be determined. MAIN DISCUSSION POST: Provide a quick overview of the product or service (the same content you used in the U3 IP). 1. Discuss what pricing objectives you would consider for your product/service. 2. Identify the pricing objective and strategy you will ultimately choose and explain why. This discussion board requires citations and a reference list since you will be referring to pricing strategies found in the text. Since you are engaging in research, be sure to cite and reference the source(s) in APA format

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MKT640 DB4NameClassDateProfessorMKT640-DB4 Virtual Aid is a new online service that provides the legal organization or the individual attorney with the a highly trained and professional virtual legal assistant that will fulfill all of their legal and administrative needs without the high expense of having to have a physical location in which to do business. The virtual assistant is the future of the small business and even the organization in this new technological age. Virtual Aid guarantee's their qualified, educated and experienced staff will assist in the success of the law firm. Based on the mission of Virtual Aid to provide a service to the small law firm and the individual lawyer that will save them time and money it is important that the service that is provided is also affordable. Pricing objectives will provide Virtual Aid with guidance to decision makers in formulating price policies, planning pricing strategies and setting actual prices (Avlonitis, 2005). The pricing objective of Virtual Aid is to ensure the price of the service meets the pay scale required of the high qualified and trained legal assistant as well as being affordable

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