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Apr 24th, 2015
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The conference is moving into coming to a close. Over the past several weeks, you and your colleagues have developed most of the components of a Marketing Strategy. Now it is time to put the pieces together into a final draft. THE PLAN SO FAR Using this template, complete your Final Plan which should include the following: • Objectives & Mission Statement (from the Unit 2 Discussion Board) • Target Market (Unit 2 Individual Project) • Competition (Unit 2 Individual Project) • Product/Service Features (various assignments) • Core Strategy (Unit 3 Discussion Board) • Marketing Mix: Communications & Promotion (Unit 3 Individual Project) • Pricing Strategy (Unit 4 Discussion Board) THE FINAL COMPONENTS: Take the content you have already written in previous weeks and add the following components to create your final plan: 1. Abstract, Introduction, Conclusion, Update your Reference List 2. Channels of Distribution: Specify the type of distribution channel you will use and include rationale. R

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John EdwardsAmerican Intercontinental UniversityStrategic Marketing Plan:Virtual AidMKT640 - A Managerial Approach to MarketingDecember 1, 2011 Abstract In this research paper the marketing strategy for the new service being implemented by Virtual Aid. Virtual Aid is a new virtual legal assistant service that will provide the legal market with high qualified legal assistants that can provides to the lawyer or small legal firm in any geographical location with the use of new technology. The research will provide a discussion on how new technology has aided these companies in their efforts to launch these new products and services and provide information on the marketing strategy that will be used to aid in the company's success. Introduction Virtual Aid is a new online service that provides the legal organization or the individual attorney with the a highly trained and professional virtual legal assistant that will fulfill all of their legal and administrative needs without the high expense of having to have a physical location in which to do business. The virtual assistant is the future of the small business and even the organization in this new technological age. Virtual Aid guarantee's their qualified, educated and experienced staff will assist in the success of the law firm.Mission Statement The mission statement of virtual aid is to provide the small law firm and individual lawyer with the most highly professional and s

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