BIS 375 Week 2 Individual Case Analysis

Apr 24th, 2015
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Resource: Double Click Privacy Policy case study in Ch. 9 of Cases in Electronic Commerce Prepare a 700- to 1,050-word analysis using the Double Click Privacy Policy case study, explaining at least three legal, three ethical, and three regulatory issues that need to be addressed by the organization. Prepare to present your findings in class. Format your paper consistent with APA guidelines.

Word Count: 873
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Double Click Privacy PolicyNameUniversity of Phoenix AbstractThis paper discusses the Double Click Privacy Policy case study. The legal, ethical, and regulatory issues that need to be addressed by the organization are discussed. Double Click Privacy PolicyIn this paper the organization Double Click is discussed because of legal problems it encountered because of its controversial website visitor information collection practices. The organization attempts to resolve these problems are also discussed. The issue of privacy involving the internet, general legal problems, and ethical issues are also discussed.BackgroundDouble Clicks is the leading provider of solutions for advertising agencies, marketers and web publishers to plan, execute and analyze their marketing programs (Bennett, 2007). Double Click's marketing solutions online advertising, search engine marketing, affiliate marketing, email marketing, database marketing, and data management and marketing resource management helps clients yield the highest return on their marketing dollar (Bennett, 2007). The organization currently has 22 offices located worldwide.Double Click's PurposeThe tools that the organization uses have been scrutinized because of the information obtained from unaware internet surfers. The information that is collected is personal identifiable information. The information is used to track and trend user's patterns, purchases and trend to select advertisement that are mor

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