BIS 375 Week 4 Individual E-Commerce Strategic Matrix

Apr 24th, 2015
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Resources: Electronic Reserve Readings, the Internet, or other resources Select a faculty-approved industry such as automotive, healthcare, retail, call center, restaurant, and so forth. Prepare a simple matrix in which you compare and contrast business-to-business (B2B) and business-to-consumer (B2C) e-commerce. Include at least three industry examples that support the findings in your analysis. Consider the following elements: • Cost• Consumer exposure• Customer service• Differences in website structure• Access rights• Audience• Security Cite at least three different sources in addition to the textbooks to support your analysis.

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E-Commerce Strategic Matrix (B2B versus B2C)TopicsB2BB2CCostB2B Costs are shared by organizations within the supply chain. Tangible costs/benefits include reduction of the cost of sales and reduced overhead through the use of paperless transactions (Hotz, 2011). Costs of B2C e-commerce is often always the sole responsibility of the business (Hotz, 2011). Initial and operating costs are ongoing as new updated services and products are continually added and deleted. Consumer ExposureConsumer exposure is limited to business partners within a supply/value chain. Any consumer that can access the Internet may enter a B2C website like Kmart.com, Wal-Mart or HomeDepot.com, or through the use of search engines such as Google or yahoo. Customer serviceB2B models do not have the same Customer service options that the B2C model has. For instance, Home Depot uses a third party provide

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