Marketing Research Report Writing Paper

Feb 3rd, 2012
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Following Questions Answered 1. What are two (2) objectives of a research report? (20 points) 2. What are seven (7) important factors that need to be communicated in a written research report? (35 points) 3. Discuss five (5) problem areas that may arise when writing a marketing research report. (45 points)

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Marketing Research Report Writing:-The final stage of research process is preparation and presentation of marketing research report. This Stage is as important as any other stage of Marketing Research Process as Results of whole research process are compiled as presented through Marketing Research report. Therefore research report should effectively serve its purpose.(Burns and Bush,2007)The most important objectives of research report are explained as follows (Hair, Wolfinbarger, Bush,2010).The one of the most important objective of research report is to effectively communicate research results with detailed description of finings of marketing research project. The research report used by clients/decision markers in order to make important marketing decisions. The success of whole marketing research projects depends on effective communication of research results as it is tangible out

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