Relationship marketing class lectures_51009132-Customer-relationship-management

Jul 29th, 2015
Studypool Tutor
Price: $20 USD

Tutor description

uploads/services/161584/Relationship marketing class lectures_51009132-Customer-relationship-management.pdf

Word Count: 16054
Showing Page: 1/45
Customer relationship managementIntroductionThe better a business can manage the relationships it has with its customers the more successful it willbecome. Therefore IT systems that help support dealing with customers on a day-to-day basis aregrowing in popularity.Customer relationship management (CRM) is not just the application of technology, but is a strategy tolearn more about customers' needs and behaviours in order to develop stronger relationships with them.As such, it is more of a business philosophy than a technical solution to assist in dealing with customerseffectively and efficiently. Nevertheless, successful CRM relies on the use of technology.This guide will outline the business benefits and the potential drawbacks of implementing CRM. It willalso offer help on the types of solution you could choose and how to implement them.Why CRM?In the commercial world the importance of retaining existing customers and expanding business isparamount. The costs associated with finding new customers mean that every existing customer couldbe important.The more opportunities that a customer has to conduct business with your company the better, and oneway of achieving this is by opening up channels such as direct sales, online sales, franchises, use ofagents, etc. However, the more channels you have, the greater the need to manage your interactionwith your customer base.Customer relationship management (CRM) helps businesses to gain an insight into the behavi

Review from student

Studypool Student
" Excellent work as usual "
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1828 tutors are online

Brown University

1271 Tutors

California Institute of Technology

2131 Tutors

Carnegie Mellon University

982 Tutors

Columbia University

1256 Tutors

Dartmouth University

2113 Tutors

Emory University

2279 Tutors

Harvard University

599 Tutors

Massachusetts Institute of Technology

2319 Tutors

New York University

1645 Tutors

Notre Dam University

1911 Tutors

Oklahoma University

2122 Tutors

Pennsylvania State University

932 Tutors

Princeton University

1211 Tutors

Stanford University

983 Tutors

University of California

1282 Tutors

Oxford University

123 Tutors

Yale University

2325 Tutors