FIN-515-Managerial Finance Week 2_Analysis of Financial Statements _Discussion_Question1_Answer

Apr 24th, 2015
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FIN-515-Managerial Finance Week 2_Analysis of Financial Statements _Discussion_Question1_Answer

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Analysis of Financial Statements (graded) Discuss how a financial manager can use financial ratios to make good business decisions. Good morning! Welcome to Week 2! Let's start off analyzing Microsoft (MSFT). How does Microsoft compare to its competitors? Please review this website link (or other relevant links):http://finance.yahoo.com/q/co?s=MSFT .What would you recommend (if anything) be done to improve Microsoft's financial performance? The following are my recommendations to Microsoft to improve its financial performance: The first is they lack innovation. With big competitors like Apple and Google as the industry leaders in innovation, Microsoft needs to come out with more innovative products first. Secondly, I feel that Microsoft has a reputation for making software with glitches. The problem with creating software such as Windows is that Windows needs to work with many different computers with different manufacturers whereas Apple has its own. Finally, consumers are not dedicated enough with Microsoft. Apple users like myself love to show they are using Apple devices. There is no boasting and bragging from consumers in using any device from Microsoft. I also believe that the company isn't doing as well financially as a direct result of Apple growing strong. I think that consumers liked Microsoft because there wasn't really anything else out there comparable for years. The lack of "competition" may have made Microsoft a bit lax in their innovation. Now com

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