MKT421 Wk 4 DQ 1

Feb 3rd, 2012
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MKT421 Wk 4 DQ 1 What is a distribution channel? A distribution channel is way to deliver, display and sell the products. “The marketer uses distribution channels to display, sell, or deliver the physical product or service(s) to the buyer or user. They include distributors, wholesalers, retailers, and agents” (Kotler & Keller, 2009, p. 14) Toys R Us is a big example of distribution channel; they distribute different types of toys and baby products to their own stores, they are displayed there and then sold to customers.

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