MKT 230 Week 7 CheckPoint Integrated Marketing Communication Strategies

Feb 3rd, 2012
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University of Phoenix
Course: axia college
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MKT 230 Week 7 CheckPoint Integrated Marketing Communication Strategies An organization can establish an IMC plan by carefully researching and studying the products it will sell and its market. The IMC plan should be designed to allow all phases of marketing communication to work together as one, rather than individually to create a unified voice for the organization.

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