mkt230_appendix_b

Feb 3rd, 2012
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mkt230_appendix_b Marketing Concepts In your own words, define the following marketing concepts and provide a relevant real world example to accompany each definition. Concept Definition Example Need Meeting the needs of the stakeholders. An example of meeting the needs of the stakeholder would be making the buyer happy with the product that they purchased.

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Axia College MaterialAppendix BMarketing ConceptsIn your own words, define the following marketing concepts and provide a relevant real world example to accompany each definition. Concept DefinitionExampleNeedMeeting the needs of the stakeholders.An example of meeting the needs of the stakeholder would be making the buyer happy with the product that they purchased.BenefitA benefit is when the product meets a need or a want. When the consumer is happy whith the product that they purchased.ExchangeWhen something is obtained for something else. Money for a car is an exchan

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